“We are a small school, you have probably never heard of us, but if you have heard of us, you have probably heard good things.”
17-29-19, those are the attendance numbers of our last three Open Houses. 17 and 19 at our two Lower School Open Houses and 29 at the Middle School Open House two weeks ago. As a point of reference, when we have held lower school open houses in the past, we have never had more than a handful of people and the most at a middle school one would be 15.
Why the increase? I would like to say that it is due to the banner at the Orinda Bart, the yard signs, or our Facebook push. But every time I ask a family who tours how they heard of us, they inevitably tell me a current or former family told them about Saklan. Word of mouth is one of the most powerful forms of advertising out there. In the independent school world, it is the most important reason people decide to join a school.
We hope you place our Saklan magnet on your car out of pride, but also to give others a chance to ask you about our work here at Saklan. The more children that experience an education like the one Saklan provides the better it is for our world.
So hopefully we will be soon saying, “We are a small school, you’ve probably heard of us and heard good things.”